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Marketing Strategist

Company: OrthoSynetics
Location: New Orleans
Posted on: January 16, 2020

Job Description:

Do you want to do something different Something fun Something challenging, but in a good way Well, buckle up, because this could be your dream job. We are OrthoSynetics and we're looking for a savvy, self-starter, with tons of drive and a lot of gumption. Someone who likes to help businesses go from doing - meh - to doing phenomenally. Someone who wants to make a difference. Who is this paragon of awesomeness It could very well be you! So, what do we do at OrthoSynetics We help orthodontists all over the U.S. run the business side of their practices so that they can focus on what they love - treating patients. To sum it up, we help our members get more patients, operate more efficiently and profitably, all while enhancing their revenue. And you'll be in the thick of it, coming up with business strategies, working with our creative team, HR professionals and finance experts to help our clients reach every single goal. - What you'll be doing: The marketing strategist is a key position within the Advertising/Marketing Department and you'll be managing all customer-related marketing activities and initiatives. How cool is that! You'll also be responsible for integral marketing strategies and planning with a goal to generate new patient leads. In addition, you'll also be responsible for the coordination of all media including, but not limited to, TV, radio, print, billboards, direct mail, outdoor advertising, and internal marketing strategies with a heavy emphasis on digital and social media advertising. Doesn't this sound like fun! TV! Radio! Billboards! And tons of social media! I mean, come on, this job was practically tailor made for you. To top it all off, you'll work closely with our in-house graphic design team to create promotional pieces that are on-time and on-target with client and market needs. Now, the most important aspect of this job is the relationship you'll build with our clients. You'll be their partner, frequently and proactively communicating with them to help them implement the most effective market solutions. Then, you'll measure the ROI and take those learnings to move our client even closer to their dreams. Can you do that Oh yeah, you can! ESSENTIAL DUTIES AND RESPONSIBILITIES - - - - - - - -Create and implement client marketing plans to include various strategies to achieve client goals - - - - - - - -Identify key goals, objectives, audience, and media of all marketing materials - - - - - - - -Advise and maintain client advertising/marketing budget - - - - - - - -Coordinate mass media production and media schedules when required - - - - - - - -Coordinate and interpret market research data to use as a basis for marketing efforts - - - - - - - -Direct the planning and execution of digital advertising campaigns to reach new audiences using existing and emerging channels, including search (PPC/SEO), display, mobile, and video advertising - - - - - - - -Oversee the social media strategy for clients - - - - - - - -Write content for all creative pieces including, but not limited to, websites, print advertising,, radio scripts, on-hold SPECIFIC REQUIREMENTS Bachelor's degree in Business or related discipline, plus 3-5 years of related work experience or equivalent combination of education and experience. Must have a strong strategic planning background. OTHER REQUIREMENTS/ADDITIONAL NOTES - - - - - - - -Strong strategic planning background with ability to provide recommendations tailored to each client - - - - - - - -Strong inter-personal skills, in particular with customer relationship management - - - - - - - -Understands basic graphic design terminology and design standards - - - - - - - -Understands and can interpret market research data, including demographic and psychographic data - - - - - - - -Proficient in computer and web-based technologies, including digital advertising - - - - - - - -The ability to communicate ideas effectively (both "transmit" - and listen) - - - - - - - -Ability to prioritize tasks - - - - - - - -Pleasant telephone demeanor - - - - - - - -Team player - - - - - - - -Good organizational and self-management skills - - - - - - - -Creative - - - - - - - -Equally proficient at both the "big picture" - and small details - - - - - - - -Intermediate computer skills utilizing Microsoft Outlook, Word, Excel, Power Point, etc. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires constant sitting with occasional walking, standing, kneeling or stooping. This position requires regular talking and hearing. Close vision and the ability to adjust focus are regular requirements. This position must occasionally lift and/or move up to 10 pounds. WORK ENVIRONMENT The work environment characteristics described here are representative of those the employee encounters while performing the essential functions of this job. -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. APPLY: Apply via LinkedIn or send resume to . No phone calls, please. About OrthoSynetics - Orthodontists across the United States rely on OrthoSynetics to assist them with the business side of running their orthodontic practices. While the specifics depend on each practice's particular objectives, OrthoSynetics' overall purpose is to help our members expand their patient base, operate more profitably and efficiently, and enhance revenues. We offer a comprehensive suite of orthodontic business services that address everything from day-to-day operations to long-term growth. OrthoSynetics allows orthodontists to focus on what they enjoy most about their careers - treating patients. OrthoSynetics assists with the business, marketing, and administrative aspects of running an orthodontic practice. OrthoSynetics' orthodontic consultants, orthodontic marketing team, orthodontic HR professionals, and orthodontic business services team can help your orthodontic practice grow. -

Keywords: OrthoSynetics, New Orleans , Marketing Strategist, Advertising , New Orleans, Louisiana

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