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Marketing Strategist (Remote & In-Office

Company: OrthoSynetics
Location: Metairie
Posted on: June 26, 2022

Job Description:

About OrthoSyneticsOrthoSynetics is a growing healthcare company that provides business support services to orthodontic and dental practices in the U.S. The OrthoSynetics marketing team focuses on growing clients' businesses with strategic marketing efforts. The OrthoSynetics marketing team's comprehensive marketing approach, focus on growth, and positive impact have positioned the team as the industry's leading marketing solution.Job PurposeThe marketing strategist is responsible for developing and implementing strategic marketing plans for clients. The marketing strategists work closely with the in-house creative and interactive teams to execute the marketing plan. This role intended to include in-office days as well as remote work (Office is located in Metairie, LA)Duties and Responsibilities

  • Acquire in-depth knowledge of the industry: key issues, competitive landscape, industry trends, and the implications to our clients and our business.
  • Remain up-to-date on changes to media channels and advertising trends, understanding what's most effective and when to pitch it as a creative solution for clients.
  • Interact with clients via conference call regularly and take accurate/timely notes at client meetings to keep all parties informed and aligned on next steps and deliverables.
  • Identify key goals, objectives, audience, and effective media mix for your client's marketing plans.
  • Gather and analyze market data to use as a basis for marketing plans.
  • Development of marketing plans that focus on brand awareness, engagement, and lead generation.
  • Advise clients on the appropriate marketing budget for their goals.
  • Negotiate, plan, and place print and outdoor media.
  • Provide clients with creative ideas and content for internal marketing and social media.
  • Track and review marketing efforts to determine ROI.
  • Review digital marketing dashboards and prepare reports for clients to review.
  • Project management from the point of briefing to implementation.
  • Provides support and guidance for junior staff on matters related to account service.Qualification Requirements
    • Strong interpersonal skills, particularly with customer relationship management
    • Understands and can interpret market research data, including demographic and psychographic data
    • Good organizational and self-management skills
    • Equally proficient at both the "big picture" and small details
    • Excellent verbal and written communication skills.
    • Support the team with extreme attention to detail.
    • Proven track record of achieving results and getting the right things done.Education and/or Licenses and CertificationsBachelor's degree in Business or related discipline, plus 4+ years of related work experience or equivalent combination of education and experience. Must have a solid strategic planning backgroundDisclaimerThe above statements are intended to describe the general nature and level of work being performed by an employee assigned to this classification. The above statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.

Keywords: OrthoSynetics, New Orleans , Marketing Strategist (Remote & In-Office, Advertising , Metairie, Louisiana

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