Marketing Director
Company: HR NOLA
Location: New Orleans
Posted on: May 26, 2023
Job Description:
Our client is looking for a -Marketing Director (MD) plays a
critical role in telling the story of the Foundation's work
educating, supporting and advancing the global Drinks Industry.
Tasked with overseeing the Marketing Department and managing
marketing and communication needs across the organization, the MD
is responsible for creating and/or fostering programs, initiatives
and products that align with the Foundation's mission and vision. -
-The MD is responsible for providing direction, guidance, and
leadership to the Marketing Department, making sure that all
partnership and marketing activities are best positioned, monitored
and measured for effectiveness. The Marketing Department team
includes: - -
- Marketing Manager, Foundation Initiatives -
- Marketing Manager, Partnerships -
- Marketing Agency -
- PR Agency -
- Multiple creative vendors -The MD should be experienced in
developing and managing all aspects related to the production and
implementation of brand strategy. To facilitate this process, the
MD will brainstorm with each of the Foundation Departments,
Marketing Agency, and PR firm(s) to define the scope, review needs
and requirements, as well as timeframes for each objective. -The
successful candidate will be comfortable developing and evaluating
marketing strategies; planning, communicating, and coordinating
marketing campaigns; developing digital partnerships; and building
awareness and positioning for the Foundation's brand. - - - -This
role requires a creative and dynamic individual who is passionate
about the global drinks industry and is a spirited self-starter
with at least 5-7 years' of experience. - The successful candidate
will be a highly organized person who has the ability to own
projects and meet deadlines while connecting and communicating
effectively with a variety of stakeholders in a fast-paced
environment. - - -ESSENTIAL CORE POSITION FUNCTIONS &
RESPONSIBILITIES - -Overview -
- Responsible for the annual marketing plan, budget, and overall
strategy - -
- Manage and develop a high-performing marketing team that is
responsible for implementing all major announcements, initiatives,
and campaigns in line with Foundation goals. -
- Oversee Marketing Agency, PR firm(s) and Trademark renewal
process to align all brand programs, events, and initiatives within
the Foundation's mission. - -
- Drive the implementation of marketing campaigns that meet
Foundation and Partner objectives and drive new leads -
- Oversee overall branding of Foundation, in coordination with
Departments and Marketing Managers to include oversight of:
Spirited Awards creative direction, overall video and photography
assets, graphic design, merch, event signage and website -
- Work with departments and IT partner to ensure implementation
of Ticketing & Registration, Asana / AirTable integration and
Whova/WRSTBND coordination - -Strategy -
- Identify and foster relationships (in coordination with
Departments) with Strategic Partners to include Media Partners,
Committee Members, Cocktail Apprentices, Spirited Award
nominees/winners, Tales Catalyst Inductees, Conference
Personalities, In-Kind Partnership Opportunities, and Community
Engagement -
- Analyze and recommend emerging industry trends, expansion
opportunities, and competitive threats. -
- Develop a model for partnerships, including coordination with
Departments on budget, revenue forecasting, inventory, and product
development -
- Work across the organization to create sustainable practices
and long-lasting initiatives that directly benefit our community
through the lens of our Foundation's vision and mission, including
Partner Programs. -
- Collaborate with internal teams to ensure that all TOTCF
programs, events, and initiatives support its mission and deliver
on all expected outcomes -
- Support Executive Team on Forecasting + Trend Analysis - -Event
Ticketing & Reporting -
- Identify opportunities and work with the Partnership and
Logistics team on strategic ticketing goals and packages,
registration milestones, credentialing, list management (media,
photography, etc.), and plans -
- Work with the Partnership and Programming & Events teams on
strategic ticketing goals and plans, economic impact reports and
post-event reporting -
- Oversee TOTCF Reporting: Annual Report, Economic Impact
Reporting, Post-Event analysis, Partner Program reports - -SKILLS +
EXPERIENCE - -Required Skills/Abilities: -
- Excellent verbal and written communication skills. -
- Strong copywriting skills. -
- Up to speed with current and online marketing techniques and
best practices. -
- Excellent interpersonal and customer service skills. -
- Excellent organizational and project management skills with
keen attention to detail. -
- Strong analytical and problem-solving skills. -
- Strong supervisory and leadership skills. -
- Proficient with G-Suite or related software. - -Education and
Experience: -
- Bachelor's degree in Marketing, Business Administration, or
related field required -
- Proven experience as Marketing Director - at least five years
of experience in marketing and long-range planning required. -
- Experience with managing CRM and marketing automation tools
-
- Thorough knowledge of web analytics (e.g. Google Analytics,
WebTrends etc.) and Google Adwords. -
- Knowledge of event planning and working within a non-profit
organization is a plus. -
- Ability to plan and manage at both strategic and operational
levels. - -PERSONAL CHARACTERISTICS -
- Committed to, and enthusiastic about, the mission and vision of
TOTCF -
- A strategic thinker who is adept at multitasking in a
fast-paced environment, able to plan, prioritize, and organize
individual and group activities and processes -
- Outgoing, straightforward, and creative -
- Able to work independently and take initiative -
- Results-oriented -
- An adaptable, flexible problem-solver -
- Team-focused, enjoy working as part of an active group of
highly engaged individuals, sharing information readily with
co-workers, and listening to and respecting others; able and
willing to assist co-workers in the development of their own
professional skills in order to ensure the team's success; and
-
- A person who presents a high degree of maturity, honesty,
trust, sophistication, and integrity and cultivates these qualities
in others. -WORK AUTHORIZATION -Must be currently authorized to
work in the United States for any employee and provide
documentation supporting this authorization. - -PHYSICAL
REQUIREMENTS -The physical demands described here are
representative of those that must be met by an employee to
successfully perform the essential functions of this job. - -
- While performing the duties of this job, the employee is
regularly required to talk or hear. The employee is frequently
required to sit, stand, walk; use hands and fingers, handle or
feel; and reach with hands and arms. -
- Maintain visual attention and mental concentration for
significant periods of time -
- Extended periods of sitting while using a computer or other
devices are common. -
- Specific vision abilities required by this job include close
vision, distance vision, color vision, peripheral vision, depth
perception, and the ability to adjust focus. -
- Must occasionally lift or move office products, marketing
materials, and supplies, up to 20 pounds. - -HR Nola is proud to be
an equal opportunity employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees
and the businesses we support. Powered by JazzHR
Keywords: HR NOLA, New Orleans , Marketing Director, Advertising , New Orleans, Louisiana
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