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Marketing Technology Lead - CDP

Company: The Chamberlain Group
Location: New Orleans
Posted on: June 4, 2024

Job Description:

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain,found in millions of homes, businesses, and communities worldwide. As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.This position is open to remote candidates currently residing in the United States.Job Summary:This role is responsible for the CDP portion of our MarTech stack.As the Marketing Technology Lead, you will serve as product owner and support continuous improvement efforts for assigned portion of MarTech stack to enhance efficiencies and support business strategies. You will develop business cases and lead technology projects for the CDP and its integrated tools. You will build a vision for the future of the CDP and a roadmap to get there, lead a cross-functional team of stakeholders, internal resources and vendors in execution of that roadmap.Minimum Qualifications:

  • Bachelor's Degree in Marketing, Digital Technology, or related field
  • 5+ years of experience in customer data platforms; 1+ years hands on experience with Tealium CDP, 1+ years experience leading projects and enhancements for customer data platforms.Knowledge, Skills, and Abilities:
    • Ability to work in matrixed organization
    • Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
    • An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.
    • Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategyOther:Ability to travel 10% - internationally and domesticallyPreferred Qualifications:
      • Experience with Agile process in a product owner or business analyst capacity
      • 8+ years of experience including extensive knowledge of marketing technology implementation
      • Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
      • Proven experience driving marketing transformation initiatives in large, matrixed organizations
      • Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
      • Working knowledge of SQL and Tealium tag manager
      • Understanding of Agile methodology and experience in WorkfrontEssential Duties and Responsibilities:
        • Own the CDP portion of our MarTech stack
        • Lead continuous improvement efforts across teams to enhance efficiencies and support business strategies via our CDP
        • Be the subject matter expert on what's possible with our existing data and technology and what's needed to meet evolving requirements, educating stakeholders and partnering with them to shape requests for enhancements
        • Build and lead the implementation of the future of the CDP, working with a cross-functional team of marketers, developers, and analysts
        • Working with stakeholders, prioritize internal IT and vendor work for the CDP with a focus on achieving business goals and KPIs
        • Ensure best practices are followed in development and use of the CDP, including in audience requirements and execution; Champion marketing audiences across channels to ensure commercial teams are aware of available audiences and encourage the adoption of marketing audiences as new audiences are available
        • Manage critical projects for the Marketing Technology team
        • Influence creative and digital marketing development and design through deep knowledge of systems and practice standards
        • Oversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiatives
        • Ensure developments of reusable data schema for CDP integration to websites, email systems, etc.
        • Manage and maintain quality assurance process within digital team and deliver feasible solutions
        • Act as the voice of the user, advocating for the best user experience while understanding the business process
          The pay range for this position is $106,450-$175,325; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution. All benefits are subject to eligibility requirements.#LI-Remote#LI-1SDChamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence .NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

Keywords: The Chamberlain Group, New Orleans , Marketing Technology Lead - CDP, Advertising , New Orleans, Louisiana

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