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Social Media Marketing Specialist

Company: Ralph Brennan Restaurant Group
Location: New Orleans
Posted on: June 14, 2019

Job Description:

Overall / SummaryRalph Brennan Restaurant Group (Brennan's, Ralph's on the Park, Napoleon House, Red Fish Grill, Cafe NOMA) has an immediate opportunity for a proactive and talented social media and content marketing specialist to create and execute Ralph Brennan Restaurant Group restaurants' digital marketing initiatives. This role requires exceptional creativity, attention to detail and superior copywriting skills. The position produces daily social media content and manages digital content across multiple platforms and formats to drive sales, online engagement, retention, leads, and positive consumer behavior. ResponsibilitiesCreate marketing strategy and implement tactics across digital platforms to achieve company goals.Drive and develop editorial calendars featuring unique, sharable online content.Work with Marketing and PR Teams to promote offerings, events, and promotions online.Research and stay current of industry, social media and digital marketing trends.Foster positive relationships with vendors, partners, chefs, and management.Curate restaurant online listings with descriptive copy, photography and/or videography.Ensure web content and social content are strategically aligned and reciprocal.Produce market analysis and insights, as needed.Assist with departmental goals and various other assignments. ---Qualifications2-4 years experience in content marketing, with a focus on social media.Bachelor's degree, preferably with a concentration in marketing, communications, journalism or a related field.Extremely well-organized, with attention to detail.Excellent written and verbal communication skills. Copywriting experience is a must.Knowledge of SEO and its role in content marketing.Demonstrated videography and editing skills.Demonstrated photography experience, including basic working knowledge of Photoshop, InDesign and/or other photo editing programs.Demonstrated knowledge and understanding of social media platforms, with proven examples of success.Experience with: Social Media Monitoring Platforms, Microsoft Office Suite, Apple iPhone & Computer, Digital SLR Camera.Ability to provide work samples of well-written copy, articles, and blogs.Ability to work nights and/or weekends, as needed, for promotional events.Ability to communicate in English with guests, coworkers, and mgmt. to their understanding. About UsRalph Brennan Restaurant Group owns and operates five high-energy, high-experience restaurants in New Orleans, each notable for a commitment to inspired, locally-sourced cuisine and gracious hospitality, served up in New Orleans' most revered and iconic dining rooms. RBRG offers competitive wages, health, and other insurances, 401-K, free parking, in-house dining discounts, free gym membership, paid vacation, paid holidays, and more.

Keywords: Ralph Brennan Restaurant Group, New Orleans , Social Media Marketing Specialist, Advertising , New Orleans, Louisiana

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