Associate Director, Regional Marketing - Zeposia UC (South - TX, OK, AR, LA, MS)

Company: Bristol-Myers Squibb
Location: New Orleans
Posted on: September 13, 2020

Job Description:

Associate Director, Regional Marketing - Zeposia UC (South - TX, OK, AR, LA, MS) Houston - TX - US

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Associate Director, Regional Marketing - Zeposia UC

Department – US Marketing

Direct Manager- Senior Director, Field Marketing, Zeposia

Location- Field covering TX, OK, AR, LA, MS

Direct Reports- N/A

Summary

The Associate Director, Regional Marketing - Zeposia UC role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US GI Marketing team.

Responsibilities - include but are not limited to the following;

Establish BMS as a credible and trusted partner amongst the thought leaders in GI Engage with assigned KOLs and solicit feedback, as necessary

Supports disease state or product, when appropriate conversations focused on key topics

Executes physician engagement activities in the field and at key congresses

Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution

Provides input and support in developing account plans for Sales

Provides field-based training for Sales when needed

Achieve Day 1 Launch Readiness in GI

Speaker Program Management & Engagement Provides field-based training to speakers on speaker programs when needed

Monitors speaker performance at live programs

Ensures appropriate and compliant execution of speaker programs

Provides refresher and follow up training to speakers on PACT-approved speaker materials

Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate

Conduct all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Skills/Knowledge Required:

Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs

Minimum 5 years specialty experience. UC or Gastroenterology strongly preferred

Marketing, Sales Management, and / or launch experience strongly preferred

Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

Proven ability to manage large geographical territory

Demonstrated ability to build productive stakeholder relationships and effectively meet their needs

Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals

Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy

Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job

Effective verbal and written communication skills and organizational abilities

Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy

Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans

Highly collaborative with the ability to manage multiple projects simultaneously

Willingness to try different and novel ways to deal with work problems and opportunities.

Business travel, by air or car, is regularly required

Willingness to work evenings and select weekends is required

Must live in territory: TX, OK, AR, LA, MS (Dallas, Houston, New Orleans preferred)

Relocation not available

As this position requires operation of a Company-provided vehicle, offers of employment are contingent upon the candidate meeting the requirements of “Qualified Driver,” as determined by the Company in its sole discretion, including but not limited to the following: 1) at least 21 years of age; 2) a driver’s license in good standing issued by your state of residence; and 3) a driving risk level deemed acceptable by the Company.

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

W e’re creatinginnovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

Keywords: Bristol-Myers Squibb, New Orleans , Associate Director, Regional Marketing - Zeposia UC (South - TX, OK, AR, LA, MS), Other , New Orleans, Louisiana