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Director, Competitive Strategy and Pricing

Company: Lever
Location: New Orleans
Posted on: September 13, 2020

Job Description:

Director, Competitive Strategy and Pricing Lucid is a market research platform that provides access to authentic, first-party data in over 90 countries. Our products and services enable anyone, in any industry, to ask questions of targeted audiences and find the answers they need – fast. These answers can be used to uncover consumer motivations, increase revenue, and measure the impact of digital advertising. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices in Dallas, New York, London, Sydney, Singapore, Gurgaon, Prague, and Hamburg.

Lucid is looking for a Director of Competitive Strategy and Pricing to join the Marketing team. The ideal candidate will have a combination of business strategy, competitive strategy, pricing, creativity, analytical thinking and communication skills. The role will sit in the Marketing Team and work closely with the Product team, Sales team, and other client facing teams to deliver product marketing initiatives. The successful candidate will have a strong desire to position our products, both existing and new, for success.

The employee would ideally be based in our New Orleans or New York offices, but we are open to remotely-based candidates as well.

Responsibilities Partner cross-functionally to identify and size market opportunities, analyze competitors and competitive offerings, and develop pricing strategies

Leverage existing and customize specific strategy, pricing, and product marketing frameworks that help understand competitors, position Lucid, and develop pricing models

Create and participate in forums, with representation from Product, Sales, and Marketing, to coordinate and collaborate on go-to-market activities as a product goes from inception to launch

Conduct market research and build frameworks, to uncover key insights about competitors that drive positioning for our existing products and services

Be the expert on competition and the broader market research and advertising marketplaces

Drive business case development – bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives

Partner with Product Marketers, inform the way we go to market, share competitive intelligence, and lead pricing for new initiatives from idea through launch

Qualifications 12+ years of SAAS, Pricing, and Marketing experience BA/BS degree or higher

Strong leadership skills and a proven ability to work cross-functionally across Sales and Product and Marketing

Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives

Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization

Ability to operate in a fast-paced environment, managing multiple projects simultaneously while prioritizing time and resources based on business impact

Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior

Lucid's Hiring Commitment We understand that many candidates may not be perfectly qualified for a job posting. Experience comes in different forms; many skills are transferable – and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a dynamic, collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is near the desired qualifications.

We also know that diversity of background and thought can enhance problem-solving and encourage more creative thinking, which is why we're dedicated to adding new perspectives to the team.

At Lucid we foster a collaborative and inspiring workplace. We pride ourselves in doing this by recruiting, hiring and retaining diverse, passionate, and forward-thinking talent. Lucid is committed to and encourages an inclusive environment and we are dedicated to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Keywords: Lever, New Orleans , Director, Competitive Strategy and Pricing, Other , New Orleans, Louisiana

Click here to apply!

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